Barry Coffing of SpringBoardSouth
SpringBoardSouth is a three-day music festival that will be held May 4–6 at CityCentre Houston, off Beltway 8 West and I-10 near the old Town and Country Mall. There will be 45 bands showcased on two stages. Barry Coffing, founder and owner of Uprising Entertainment and MusicSupervisor.com, is the brainchild.
Where did you get the idea for SpringBoardSouth?
You know, I grew up here, went to the High School for the Performing Arts and had bands and I sang stupid Astroworld jingles… I did pretty much everything you could do in Houston and then I traipsed off to L.A. for the last 20 years. And when I came back, I saw that not much had changed. I went out to L.A. reading all the books, and nothing worked like they tell you in the books. So I brought an organization out here called NARIP, which is the National Association of Recording Industry Professionals. About two and a half years ago, I opened up a Houston chapter and what we did was networking events every other month, and on the off-months, I would do a big panel, and I’d bring in social media, radio promoters, managers or professionals in the music industry. Their main focus is educating the pros. And there’re some great people in town, but most of them – you don’t know they’re here! We have some really great people here, but they’re few and far between and they’re spread out.
Don’t you think that’s changing everywhere, though, in recent years?
Well, I’ve been connecting them like a mother. Every time I balance my panels, I would see that there are guys for everybody there. But I got disillusioned with the panels a little bit, because I’d put together these amazing panels and it wasn’t having the effect that I was looking for. Even if you put together a good panel, somebody walks away with three great ideas, you’ve put together a great panel. But it just wasn’t interacting.
So why CityCentre?
With CityCentre I got the opportunity to do a festival on training wheels, because you’ve got a really upscale great place, they’re willing to not sell tickets – it’s a completely free festival. Now you’ve taken out half of the hassle, promoting it and getting tickets, getting buy-ins and all this – and it’s Cinco de Mayo. They’ve got an art festival on the Sunday. Before we even really start marketing, we’re going to have 50,000 people there over the three days. So – voila! I’ve already solved half the problem. I couldn’t pass on that. And my real vision – what you’ll see this year will be maybe 40 percent of what I have planned. You can only pull off so much in short order. But the idea of SpringBoard was to take artists that are at a certain level, and bounce them to the next level. “Hey man, these guys just need a little push, so let’s see if we can give it to them,” as a community and as a festival and everything.
How is the stage setup there?
Well, they’ve got an outdoor stage that’s beautiful… it’s like a grownup Disneyland. They’ve got these giant fire pits – it just looks incredible. It can hold a few thousand people real easily and comfortably, and then, ringing the stage, almost like a horseshoe, are all these restaurants and bars that have patios with umbrellas and things like that to keep them out of the sun, and you can sit and have a drink and watch the band.
www.springboardsouth.com
Interview by Lance Scott Walker | Photography by Anthony Rathbun


















