Local, originally established in 1998 as 002houston, targeted the residential and nightlife boom in downtown Houston. Its original name reflected Downtown’s Zip code, 77002. As downtown grew and the development boom spread into areas including, but not limited to, The Woodlands, Sugar Land, Bellaire, Montrose, EaDo, the Energy Coridor, The Heights and Pearland, the magazine’s content grew with it.

Local provides relevant news targeting those who live and work downtown, but with increased coverage throughout Greater Houston with the editors covering food, culture, art and style.